• Dressing for Ascot - A History

    With so much focus on the ladies at Royal Ascot, it's time to put the boys in the spotlight. So, let's begin at the beginning with the history of men’s dress at this most sartorial of sporting events.

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  • Royal Ascot - A Royal History

    Royal Ascot’s beginnings are far from humble: in 1711, it was Queen Anne who originally put forward the idea of a Royal horse race at Ascot.

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  • Dressing for Ascot

    Royal Ascot is no casual affair. With a dress code dating back to 1711, designed by Beau Brummell himself, this is where appropriate dress really matters.

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  • Royal Ascot - An Introduction

    Royal Ascot has been an annual occurrence in Britain since 1711, when it was originally known as East Cote and was founded by Queen Anne.

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  • Dress Code Decoded

    White Tie? Black Tie? What's the difference? Formalwear can be confusing at first, but our simple guide will help you look your best, whatever the occasion.

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  • Groom's Attire

    Planning your look for you wedding day is a task that requires careful planning and consideration. Read our introduction to a few of the options available.

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  • Secret Brunch Event

    In February, Yardsmen were invited to participate in an exclusive private event organised by Secret Brunch......

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  • Planning a Wedding?

    Planning a wedding? Confused about the options for groomswear? Find out what Yardsmen can do to help you prepare for the big day.

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  • Shirts, Ties & Pocket Squares

    Happy is a man who has found his own true style. However, amongst all the sunshine of satisfaction, combining the right shirt, tie and pocket square can be a challenge.

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  • Building a Tie Collection

    Through the centuries, man has developed a habit for collection and consumption. Today's gents are no exception, especially when it comes to ties.

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